TikTok has added the ability to create text posts – alongside its main short video format – although the move is more about giving users a new way to share content than it is about challenging Elon Musk’s Twitter (which is rebranding as X) or Instagram’s Threads.
TikTok’s new text posts have a 1,000-character limit. Users can customize their text posts by adding sound (such as song snippets), marking locations, enabling comments, and allowing duets, among other features.
TikTok says that text posts in the app are “a new format for creating textual content that empowers authors to share their ideas and express their creativity.”
